Tel: +27 21 551 1337 Email: spr@starjobs.co.za

E-Commerce Manager (Ref 105)

Full time
Cape Town
Posted 2 months ago

Salary: Market related. 40 hour week, 5 days – no holidays in November/December  (due to peak trade)

REPORTING TO: Director of Retail and Marketing & Head of Retail

JOB SUMMARY

Our client is an African family business whose unique luxury product deliver adventure, romance and unquestionable quality.

The E-Commerce Manager will manage, analyse and report on all online activities, being responsible for driving and increasing sales online, building long-term strategies to enhance customer experience and retention, create and execute promotional calendar

 

QUALIFICATIONS AND SKILLS

REQUIRED SKILLS

  • Strategic Planning – Commercial, Marketing
  • Sound knowledge of website management and eCommerce usability, especially in platforms like Shopify, Magento and others
  • Extensive experience with practices and techniques related to web merchandising and online retailing
  • Multi-jurisdictional site experience
  • Online Marketing – affiliate marketing, SEM and SEO concepts and strategies, campaign management, emails, social media, display advertising, Google and Facebook ads, etc
  • Excellent writing and verbal skills
  • IT proficient and technical understand of modern technology and social media, spreadsheets, databases, financial analysis, etc
  • Operational knowledge of techniques required for market research and analysis
  • Leadership and communication skills
  • Adaptability and resilience
  • Team player

 

DESIRED SKILLS

  • Shopify Expertise
  • Some codding and graphic design experience
  • Project Management

 

EXPERIENCE

  • Experience with HNWI and Luxury markets is preferential
  • Experience with social media posting and planning platform tools, hoot suite etc
  • Experience and knowledge of marketing principles.
  • Degree in Business, Marketing, Communication or another related field.

 

RESPONSIBILITIES AND DUTIES (shortened)

WEBSITE

  • To ensure that our window to the world is always immaculately presented and in the style of the Company brand, across all locations
  • To visually merchandise the products and rotate them according to promotional focus, seasonal variance, and experimentation
  • To ensure that new products are uploaded appropriately, with captivating descriptions and stories, on model photographs and videos where applicable
  • To deliver enhancements and improvement to the sites at all times, to boost conversion and overall UX
  • To ensure that the home page is regularly groomed, improved and changed
  • To ensure that timeline, news, other new store locations and store contact details are updated
  • To review through reporting tools, like heat maps, the effectiveness of the above
  • To report monthly on key actions and observations

SALES

TRAFFIC GROWTH

CONVERSION RATES

AVERAGE ORDER VALUE

DIGITAL CALENDAR

ONLINE TO OFFLINE

SOCIAL MEDIA

ADVERTISING

AFFILIATES

EMAIL MARKETING

MARKETING

S.E.O RANKING

REPORTS AND ADMINISTRATION

COMMUNICATION

STRATEGIC PERSPECTIVE

Please submit your CV with photo as a Word Document and kindly let me know what you are/were earning please?

Job Features

Job CategoryManagement, Manager, Retail

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