Job summary

Location:
Cape Town, South Africa, Africa
Career Level:
Senior (5+ years of experience)
Education:
Diploma
Job type:
Full time
Positions:
1
Salary:
Negotiable

Digital Marketing and Optimisation Manager (Ref 117)

About this job

Our client is a well known and highly successful Financial Services company that provides a variety of personal loans and insurances to a wide range of customers. As the company’s Digital Marketing and Optimisation Manager you will be responsible for the maintenance, amendments and optimisation of the company’s owned digital channels – primarily the website and mobi-sites. The role will also focus on the ROI on every site visit – from impression and click to time on site, bounce rate management and ultimately conversion of traffic into leads generated. You will also manage the day to day operations of the website, plus the digital execution of product pages and marketing content.


Benefits include: Medical Aid; Pension; Annual Incentives; Maternity Leave; on-site Gym, Parking, Restaurant and Clinic.

Qualifications and Experience

Three year degree or Diploma
Digital design and website development qualification/certification

3-5 years Conversion Rate Optimisation Software (or similar A/B testing experience)
3-5 years Heat mapping software (e.g. Crazy Egg, Tealeaf, etc.)
3-5 years Digital Application and General Digital Project Management experience
3-5 years Google Analytics Proficient
2-3 years SEO Expertise
2-3 years Google & Double Click Tag Manager Experience
5 years Sitecore CMS Experience

 

Digital Agency Experience or experience in managing Digital Agencies (Preferable)
Adobe Campaign Manager Experience (Preferable)

 



Duties

 Responsibilities

Customer Excellence
Create solutions to meet customer demands
Ensure customer service solutions are aligned to the operational business plan

Business Process
Coordinate and support the delivery of marketing communication, social media, SEM and brand programs as well as new product inclusions

 

Stakeholder Management
 Maintain and manage an active network of relationships within the organisation

Reporting
Consolidate and validate reports and Management Information
Conversion rate optimisation
Internal and External Stakeholder Engagement and Collaboration


Job keywords/tags:  Three year degree or Diploma , Conversion Rate Optimisation Software
Developed by Figo Mago at www.tandolin.co.za
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