Job summary

Cape Town, South Africa, Africa
Career Level:
Mid Career (2+ years of experience)
Job type:
Full time

Digital Marketing Optimisation Manager (Ref 117)

About this job

Our client is a well known and highly successful Financial Services company that provides a variety of personal loans and insurances to a wide range of customers. This role carries the responsiblity for managing the day to day operations of the website which includes the maintenance, amendments and optimisation of all the company’s owned digital channels (primarily web and mobi-sites).

 The role will also focus on the ROI of every site visit – from impression and click, to time on site, bounce rate management and throughput speed of the various online customer applications processes.

Benefits include: Medical Aid; Pension; Annual Incentives; Maternity Leave; on-site Gym, Parking, Restaurant and Clinic.

Qualifications and Experience

Three year degree or Diploma
Digital design and website development qualification/certification

3-5 years Conversion Rate Optimisation Software (or similar A/B testing experience)
3-5 years Heat mapping software (e.g Crazy Egg, Tealeaf, etc.)
3-5 years Digital Application and General Digital Project Management experience
3-5 years Google Analytics Proficient
2-3 years SEO Expertise
2-3 years Google & Double Click Tag Manager Experience
5 years Sitecore CMS Experience

Digital Agency Experience or experience in managing Digital Agencies (Preferable)
Adobe Campaign Manager Experience (Preferable)



Customer Excellence
Create solutions to meet customer demands
Ensure customer service solutions are aligned to the operational business plan

Business Process
Coordinate and support the delivery of marketing communication, social media, SEM and brand programs as well as new product inclusions


Stakeholder Management
 Maintain and manage an active network of relationships within the organisation

Consolidate and validate reports and Management Information
Conversion rate optimisation
Internal and External Stakeholder Engagement and Collaboration

Job keywords/tags:  web and mobi-sites
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